OLD ROCK MUSIC INSPIRATION

Under the watchful eye of our founder Umberto Luce, each style is designed from a single inspiration, a famed icon of his musical upbringing.

UMBERTO LUCE is infused with authenticity and attitude from the designers’ love of music.

“Rock and roll used to be synonymous with a unique sort of counter-culture, a way of life that took a path of its own. Pushing forward when the world around you resists. I loved the sensation of being part of that…”

 

 

 

OLD ROCK MUSIC INSPIRATION

Under the watchful eye of our founder Umberto Luce, each style is designed from a single inspiration, a famed icon of his musical upbringing.

UMBERTO LUCE is infused with authenticity and attitude from the designers’ love of music.

“Rock and roll used to be synonymous with a unique sort of counter-culture, a way of life that took a path of its own. Pushing forward when the world around you resists. I loved the sensation of being part of that…”

 

 

 

REAL ARTISAN MADE

Fusing old school techniques with modern craftsmanship to create functional yet luxurious fashion driven footwear that speaks to a discerning customer touched by the hands of six artisans who cut, stitch and mount the pattern by hand.

 

REAL ARTISAN MADE

Fusing old school techniques with modern craftsmanship to create functional yet luxurious fashion driven footwear that speaks to a discerning customer touched by the hands of six artisans who cut, stitch and mount the pattern by hand.

 

MADE TO ORDER

Similar to craft beer brewing or timepiece construction, each pair can take up to three weeks to manifest handcrafting our footwear in small batches, most of the time — made to order — in our small workshop.

We love making of this way for giving more jobs to badass artisans that creates “less machines and more hands” products.

 

 

 

MADE TO ORDER

Similar to craft beer brewing or timepiece construction, each pair can take up to three weeks to manifest handcrafting our footwear in small batches, most of the time — made to order — in our small workshop.

We love making of this way for giving more jobs to badass artisans that creates “less machines and more hands” products.

 

 

 

rocking shoes at rocking prices

Selling exclusively online allow us maintaining rocking prices saving a median of $200 a pair for you. Compare our quality of our footwear to $400 shoes you’d find laying on the shelves at fancy stores.

 

 

 

rocking shoes at rocking prices

Selling exclusively online allow us maintaining rocking prices saving a median of $200 a pair for you. Compare our quality of our footwear to $400 shoes you’d find laying on the shelves at fancy stores.

 

 

 

AS SEEN ON

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