OLD ROCK MUSIC INSPIRATION
Under the watchful eye of our founder Umberto Luce, each style is designed from a single inspiration, a famed icon of his musical upbringing.
UMBERTO LUCE is infused with authenticity and attitude from the designers’ love of music.
“Rock and roll used to be synonymous with a unique sort of counter-culture, a way of life that took a path of its own. Pushing forward when the world around you resists. I loved the sensation of being part of that…”